Table of Content
- Why Global Luxury Brands Are Entering Indian Real Estate
- Details of the M3M–Elie Saab Partnership
- What Makes Elie Saab Branded Residences Distinct
- Branded Residences: A Growing Luxury Housing Segment
- M3M’s Expanding Branded Housing Portfolio
- Market Impact on Gurugram and Noida Real Estate
- Conclusion
India’s luxury housing market is witnessing a new phase of global collaboration as M3M partners with Elie Saab to develop ultra-luxury branded residences in Gurugram and Noida. The partnership, involving a combined investment of ₹3,500 crore, will deliver nearly 950 high-end homes across the two key NCR markets. This marks Elie Saab’s debut in India’s residential real estate space and underlines the growing appetite for internationally branded living among affluent Indian buyers.
Why Global Luxury Brands Are Entering Indian Real Estate
India has emerged as one of the fastest-growing markets for luxury real estate, driven by rising wealth, global exposure, and evolving lifestyle aspirations. High-net-worth individuals are increasingly seeking homes that offer more than space design pedigree, global branding, and curated living experiences now play a decisive role.
As M3M partners with Elie Saab, the collaboration reflects a broader trend where global fashion and lifestyle brands are extending their influence into residential real estate, particularly in metropolitan regions such as Delhi-NCR.
Also Read: DLF and Other Developers Plan Senior Living Projects in Gurugram
Details of the M3M–Elie Saab Partnership
Project Locations and Investment Size
Under this collaboration, M3M partners with Elie Saab alongside its group entity Smartworld Developers to develop two luxury residential projects—one in Gurugram and another in Noida. The combined investment across both developments stands at approximately ₹3,500 crore.
- Gurugram: ~300 ultra-luxury apartments
- Noida: ~650 luxury and serviced residences
Both projects have secured RERA approvals and are expected to be completed within five years.
Gurugram Project Overview
The Gurugram project will be located in Sector 111, within the Smart City Delhi Airport (SCDA) zone along the Dwarka Expressway—one of the region’s fastest-growing luxury corridors.
Key highlights include:
- Investment of around ₹2,000 crore
- Built-up area of approximately 1.3 million sq ft
- G+25 high-rise development
- Apartment sizes ranging from 4,200 to 4,600 sq ft
- Starting price of ₹15 crore
Pricing is expected to average around ₹37,000 per sq ft, positioning the development firmly in the ultra-luxury segment.
Noida Project Overview
The Noida development will come up in Sector 98 on a six-acre land parcel. Here, M3M partners with Elie Saab through Smartworld Developers to create a mix of luxury residences and serviced apartments.
Project details include:
- Investment of approximately ₹1,500 crore
- Developable area of about 1.2 million sq ft
- Around 650 units in total
- Luxury residences priced between ₹9 crore and ₹12.5 crore
- Service apartments starting at around ₹3 crore
The project will cater to both end-users and investors seeking premium lifestyle-driven housing options.
What Makes Elie Saab Branded Residences Distinct
Elie Saab entered the branded residences segment globally in 2019 and has since delivered projects across more than 14 countries. The brand is known for its refined aesthetics, attention to detail, and timeless luxury design language.
As M3M partners with Elie Saab, residents can expect:
- Signature interiors inspired by haute couture design
- Premium materials and bespoke finishes
- A globally consistent luxury living experience
This differentiation is critical in a market where buyers increasingly value exclusivity and international recognition.
Branded Residences: A Growing Luxury Housing Segment
Branded residences are gaining traction in India as they offer advantages beyond conventional luxury homes:
- Higher resale value due to brand association
- Strong demand from HNIs, NRIs, and global executives
- Better rental yields compared to standard residential units
- Professionally managed services and amenities
With M3M partnering with Elie Saab, the projects are expected to attract buyers from Tier II cities, business families, and senior corporate leadership seeking prestige-led housing in NCR.
Also Read: Land Crunch Drives Strategic Real Estate Acquisitions via Insolvency Route
M3M’s Expanding Branded Housing Portfolio
This is not M3M’s first foray into branded residences. The developer has previously delivered projects under globally recognised luxury brands, reinforcing its focus on premium housing.
By ensuring M3M partners with Elie Saab, the company strengthens its position in the ultra-luxury category while capitalising on growing demand for differentiated residential products in Gurugram and Noida.
Market Impact on Gurugram and Noida Real Estate
The entry of global lifestyle brands is expected to:
- Raise pricing benchmarks in premium micro-markets
- Enhance international visibility of NCR’s luxury housing segment
- Encourage more branded and design-led developments
As M3M partners with Elie Saab, the collaboration signals confidence in NCR’s long-term luxury housing demand, particularly along infrastructure-led growth corridors.
Conclusion
The decision where M3M partners with Elie Saab represents a significant milestone in India’s luxury real estate evolution. With a ₹3,500 crore investment and nearly 950 premium homes planned, the collaboration highlights how branded residences are becoming a core part of urban luxury housing. As global design, lifestyle branding, and high-end real estate converge, Gurugram and Noida are set to play a central role in shaping this next phase of residential development in India.
Ans 1. M3M has partnered with global fashion brand Elie Saab to develop ultra-luxury branded residences in Gurugram and Noida, marking Elie Saab’s debut in India’s residential real estate sector with nearly 950 premium homes.
Ans 2. The projects are planned in Gurugram Sector 111 along the Dwarka Expressway and Noida Sector 98, covering approximately 1.3 million sq ft and 1.2 million sq ft, respectively.
Ans 3. The Gurugram project will have around 300 ultra-luxury apartments, while the Noida development will feature approximately 650 luxury and serviced residences.
Ans 4. The combined investment for both projects is around ₹3,500 crore, with ₹2,000 crore allocated for Gurugram and ₹1,500 crore for Noida.
Ans 5. Elie Saab residences feature signature haute couture-inspired interiors, premium materials, bespoke finishes, and globally consistent luxury design, offering an exclusive lifestyle experience in line with international standards.
Ans 6. In Gurugram, units start at ₹15 crore, averaging around ₹37,000 per sq ft. In Noida, luxury residences range from ₹9 crore to ₹12.5 crore, while serviced apartments start at approximately ₹3 crore.
Ans 7. Branded residences offer higher resale value, better rental yields, professional management, and a globally recognised luxury experience, attracting HNIs, NRIs, and corporate executives.
Ans 8. Both projects have secured RERA approvals and are expected to be completed within five years from the date of announcement.
Ans 9. The entry of global luxury brands is expected to raise pricing benchmarks, enhance NCR’s international visibility, and encourage more design-led, branded residential developments in premium micro-markets.
Ans 10. Yes, M3M has previously delivered projects under globally recognised luxury brands, establishing its expertise in the ultra-luxury housing segment in India.