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Hiranandani Communities has unveiled one of its most ambitious developments yet with the launch of a 225-acre integrated township project in Alibaug, branded as Hiranandani Sands. With an estimated gross development value (GDV) of ₹17,000 crore, the township promises to reshape Alibaug’s real estate landscape. The company plans to invest ₹5,000 crore over the next decade, starting with the launch of residential towers that sold out within days. This strong response reflects the growing demand for luxury living and second homes along India’s western coastline. The development also highlights how Hiranandani Communities launches project in Alibaug to transform the region into a premium lifestyle destination.
First Phase: Sold Out in Just Days
The first phase of Hiranandani Sands was met with remarkable enthusiasm. The developer released 3.3 lakh square feet across three residential towers, offering a total of 330 apartments. Priced between ₹80 lakh and ₹2.85 crore, the units included a mix of studio, 1, 2, and 3 BHK configurations.
Within three days of the launch, all apartments were sold out, generating an impressive ₹450 crore in revenue. Around 12% of buyers were non-resident Indians (NRIs), with significant interest from overseas markets such as the US. This overwhelming demand signals not just the strength of the Hiranandani brand but also the growing prominence of Alibaug as a coastal real estate hotspot.
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Upcoming Branded Residences in Phase Two
Encouraged by the first phase’s success, Hiranandani Communities is gearing up to launch the second phase of the township, featuring 150 branded residences. These units will mark the company’s entry into the branded homes segment, a niche gaining traction in India’s luxury real estate market.
The branded residences will go beyond traditional apartments by offering fully furnished spaces along with services such as food and beverage facilities, maintenance, and rental management. Buyers opting not to use their homes full-time will benefit from guaranteed returns for the first two years through carefully designed rental packages. This concept aligns with global trends, where branded residences cater to high-net-worth individuals seeking hassle-free ownership experiences.
Future Launches: Villas, Plots, and Hotels
The master plan for Hiranandani Sands extends well beyond apartments and branded residences. In the coming months, the company plans to launch serviced plots complete with infrastructure and amenities. About four months later, luxury villas are expected to hit the market, catering to buyers seeking expansive second homes.
In addition, Hiranandani Communities is in advanced discussions with multiple hospitality partners to bring five new luxury hotels to Alibaug. With only one five-star property currently operating in the town, this expansion will redefine Alibaug’s hospitality ecosystem. A convention centre for weddings and corporate events is also in the pipeline, addressing the growing demand for destination gatherings.
Complementing the real estate and hospitality elements, the township will include unique lifestyle features such as water sports facilities, a preserved forest area with 7,000 trees, and access to a 3.5-kilometre beachfront. Together, these elements underscore the integrated and experiential approach envisioned for the township.
Commercial and Retail Spaces
Much like Hiranandani’s successful models in Powai and Panvel, the Alibaug township will feature well-planned retail and commercial spaces. Plans include multi-cuisine restaurants, wellness centres, and global concierge services—amenities that are rare in Mumbai’s residential market but increasingly sought after by high-end buyers.
The township is being approached as a 10–15-year development, with the goal of creating a self-sustaining ecosystem where residents can live, work, shop, and enjoy leisure activities without leaving the community. The integration of commercial and retail facilities also ensures long-term value creation for investors and end-users.
Alibaug’s Growing Real Estate Appeal
Alibaug’s transformation into a prime real estate market is strongly linked to improving infrastructure and connectivity. The recently opened Atal Setu has drastically cut travel time between Mumbai and Navi Mumbai, while the upcoming Navi Mumbai International Airport is set to further enhance regional accessibility. Other projects, such as the Virar–Alibaug corridor and the new Vashi bridge, are expected to solidify Alibaug’s connectivity to the Mumbai Metropolitan Region (MMR).
The township also benefits from direct waterway connectivity. Ro-Ro services to Revdanda jetty, just five minutes away, and the development of a private captive jetty will make access even more seamless. With water sports scheduled to launch by the end of 2025, Alibaug is quickly evolving into a destination that blends leisure, lifestyle, and real estate investment.
Positioning the township as an alternative to Goa, Niranjan Hiranandani emphasized that while Goa has its charm, Alibaug offers the advantage of proximity to Mumbai coupled with world-class amenities. This unique positioning is expected to attract both investors and end-users.
Industry Competition in Alibaug
Hiranandani Communities is not alone in recognizing Alibaug’s potential. In recent years, several top developers have entered the market. Oberoi Realty acquired 81 acres to develop a luxury hotel and branded residence villas, while Lodha Developers and House of Abhinandan Lodha have also launched projects in the region. Mahindra Lifespaces and Emaar India are pursuing villa-led developments targeting affluent buyers.
This surge of investment highlights how Alibaug has become one of India’s most sought-after second-home destinations. The presence of Bollywood celebrities such as Amitabh Bachchan, Kriti Sanon, and Suhana Khan further enhances the area’s aspirational appeal.
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IPO Plans of Hiranandani Communities
On the corporate front, Niranjan Hiranandani has revealed that the group is exploring the possibility of an Initial Public Offering (IPO). While discussions with bankers or investors have not yet commenced, a public listing could take six to nine months if the decision is finalized. Going public would provide the company with access to additional capital, which could accelerate the delivery of large-scale projects like Hiranandani Sands.
Conclusion
The launch of Hiranandani Sands marks a defining moment for both the developer and Alibaug’s real estate market. By combining residential, branded, and luxury offerings with hotels, retail, and lifestyle amenities, the township goes beyond traditional housing projects. It represents a holistic vision of community living that blends leisure, investment, and long-term value creation.
As Hiranandani Communities launches project in Alibaug, the initiative not only underscores the developer’s strategic foresight but also reflects the rising stature of Alibaug as a premium coastal destination. With improved infrastructure, strong investor demand, and lifestyle-driven amenities, Alibaug is poised to stand shoulder-to-shoulder with Goa as India’s next big leisure and luxury real estate hub.
Ans 1. Hiranandani Sands is a 225-acre integrated township launched by Hiranandani Communities in Alibaug. With a gross development value of ₹17,000 crore, it includes residential towers, branded residences, villas, serviced plots, retail and commercial spaces, luxury hotels, and lifestyle amenities like water sports and a preserved forest area.
Ans 2. The first phase offered 3.3 lakh sq. ft. across three residential towers with 330 apartments, priced between ₹80 lakh and ₹2.85 crore. All units sold out within three days, generating around ₹450 crore in revenue, reflecting strong demand from both domestic buyers and NRIs.
Ans 3. Phase two will introduce 150 branded residences, offering fully furnished homes along with services such as food and beverage, maintenance, and rental management. Buyers can also avail of guaranteed rental returns for the first two years, making ownership hassle-free.
Ans 4. Yes, the master plan includes serviced plots with infrastructure and amenities, followed by luxury villas designed for buyers seeking expansive second homes. These launches are planned in the coming months, complementing the residential towers.
Ans 5. Hiranandani Communities is collaborating with hospitality partners to bring five new luxury hotels to Alibaug, along with a convention centre for weddings and corporate events. This will significantly enhance the township’s lifestyle and leisure appeal.
Ans 6. The township will feature water sports facilities, a 3.5 km beachfront, preserved forest areas with 7,000 trees, wellness centres, multi-cuisine restaurants, and concierge services, creating a holistic and experiential living environment.
Ans 7. Alibaug’s connectivity has improved through infrastructure projects such as the Atal Setu bridge, the upcoming Navi Mumbai International Airport, the Virar–Alibaug corridor, and new Vashi bridges. Waterway access via Ro-Ro services and a private jetty further enhances accessibility.
Ans 8. Alibaug offers proximity to Mumbai while providing world-class amenities and luxury living, making it an attractive alternative to Goa. The township combines lifestyle, leisure, and real estate investment opportunities.
Ans 9. Yes, prominent developers like Oberoi Realty, Lodha Developers, Mahindra Lifespaces, and Emaar India have entered the Alibaug market, launching luxury villas, branded residences, and hospitality projects. The area has also attracted Bollywood celebrities, boosting its aspirational value.
Ans 10. The township is being developed as a 10–15-year project, with phased launches of apartments, branded residences, villas, serviced plots, and hotels, aiming to create a self-sustaining ecosystem for living, work, leisure, and investment.