New Delhi – Westin Hotels & Resorts, part of Marriott Bonvoy’s portfolio of 30 hotel brands, announced the launch of its “Let’s Rise” campaign focused on wellness for travelers to take back control and improve their well-being when they travel.
Using the phrase “we’re all on top,” the company said, the new campaign speaks to a community of two achievements and reinforces the brand’s commitment to guests’ all-encompassing sense of luxury. The hotel company has created a video of its new site featuring Bollywood actress brand ambassador Kareena Kapoor Khan.
Aiming to lift weary souls, bodies and minds out of the pandemic through the power of dynamic movement, restful sleep and balanced eating, the video reinforces the brand’s commitment to wellness, with a special focus on three of the six brand pillars. of well-being, the company said: Move Well, Eat Well, Sleep well.
The video was shot in Mumbai.
“We created the campaign to inspire everyone to be a ‘riser’, to push forward, stay active and maintain good physical and mental health,” said Neeraj Govil, senior vice president, operations, Asia Pacific (excluding Greater China), Marriott International.
“Kareena as an individual practices a lifestyle that is composed and well-maintained. She is hence a great fit for the brand…”, he said.
Last week, parent company Marriott Bonvoy’s travel program announced its collaboration with award-winning golfer Arjuna Shiv Kapur with a multifaceted contract as a Marriott Bonvoy ambassador. The show also has a relationship with the Mumbai Indians sports team.
According to India Brand Equity, the Indian hotel market including domestic, inbound and outbound market was estimated at $32 billion in FY2020 and is expected to reach $52 billion by FY27, driven by the growing demand from travelers and continued efforts. of travel agents to stimulate the market.
But according to the Federation of Hotel and Restaurant Associations of India (FHRAI), in FY21, the Indian hotel industry took a huge hit. 1.30 lakh crore ($17.81 billion) in revenue due to the impact of the COVID-19 pandemic.