‘Land in 10 Minutes’: Delhi-NCR Buyers Can Now Book Plots Instantly on Zepto

When I first heard the phrase “Land in 10 minutes”, I honestly thought it was a marketing gimmick. After all, buying land in India usually takes weeks, sometimes months with endless paperwork, site visits, and multiple approvals. But to my surprise, this isn’t just a catchy tagline. Zepto, the quick-commerce startup best known for delivering groceries in minutes, has partnered with The House of Abhinandan Lodha (HoABL) to make land ownership in India as seamless as ordering daily essentials.

And yes, if you’re in Delhi-NCR, you can now explore and even book a piece of land on Zepto in just a few minutes. Let me walk you through how this works, why it’s such a big deal, and what it could mean for the future of both quick commerce and real estate in India.

Quick Commerce Is No Longer About Just Groceries

I’ve been watching the quick commerce space evolve rapidly over the past couple of years. It started with the promise of delivering groceries in 10–15 minutes. Then came household essentials, medicines, and even bakery-fresh cakes on demand.

But the industry has outgrown its original boundaries. Blinkit recently made headlines for introducing a 10-minute ambulance service in Gurugram. Zepto, too, has been experimenting with offering car test drives in partnership with Skoda to now venturing into real estate.

Among all these bold moves, Zepto’s latest offering land in 10 minutes, feels like the most ambitious yet. It’s not just about expanding the product catalog; it’s about reshaping the way we think about e-commerce itself.

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Zepto x House of Abhinandan Lodha: A Game-Changing Tie-Up

To bring this vision to life, Zepto joined hands with The House of Abhinandan Lodha, one of India’s most recognized branded land developers. If you follow real estate campaigns, you might have noticed their recent Janmashtami ad with the tagline:

“This Janmashtami, reimagine land investments with India’s largest branded land developer, The House of Abhinandan Lodha, and Zepto.”

The campaign cleverly used a festive backdrop to drive home the idea of rethinking traditional land investments. The ad even showed a delivery partner handing over documents of newly purchased plots reinforcing the idea that buying land could be as simple as ordering groceries.

How Does ‘Land in 10 Minutes’ Actually Work?

At first, I was curious about the mechanics behind this offering. Here’s the simple step-by-step process of how you can actually buy land in 10 minutes through Zepto:

1. Open the Zepto app and type “land” in the search bar.
2. You’ll be redirected to HoABL’s listings, featuring premium plots.
3. You can enquire about land directly and then get on a call with a real estate expert.
4. Once you’ve decided, you can book your land securely online within minutes.
5. From there, a dedicated relationship manager will guide you through paperwork, documentation, and possession.

The brilliance of this model lies in its simplicity. Zepto isn’t bypassing legal processes it’s just removing the inefficiencies and delays that usually plague land purchases.

Where Can You Buy Land and at What Price?

Currently, Zepto and HoABL are offering plots in select locations. If you’re based in Delhi-NCR, you can explore the land near Vrindavan. Prices start at around ₹1.39 crore for a 1,506 sq ft plot. These plots are strategically located just 2.5 hours from Delhi and around 1.5 hours from the upcoming Jewar Airport, which is expected to be a major economic hub in the future.

Interestingly, Zepto isn’t stopping with NCR. You can also enquire about plots in Neral, Maharashtra, where land starts at ₹39.99 lakh for 1,248 sq ft.

For context, the House of Abhinandan Lodha already has an impressive track record:

• 11.5 million sq ft of land sold
• 6,000+ landowners worldwide
• 30 million sq ft under development

These numbers show that this isn’t just an experimental campaign it’s a serious expansion of branded land ownership in India.

Zepto’s Innovation Journey

This isn’t the first time Zepto has pushed boundaries. Earlier this year, the company created a buzz when it partnered with Skoda to offer car test drives through the app. While many joked about Zepto delivering cars in 10 minutes, CEO Aadit Palicha clarified that wasn’t the case (at least not yet!).

But it does highlight something important: Zepto isn’t just a grocery delivery app anymore. It’s becoming a platform for experiential commerce, where users can explore premium products and services instantly. And offering land in 10 minutes might just be the boldest experiment yet.

Preparing for an IPO: Why Timing Matters

There’s another layer to this story. Zepto is gearing up for its much-anticipated initial public offering (IPO) in India. To do this, the company has re-domiciled itself to India and rebranded accordingly.

In the run-up to the IPO, Zepto secured ₹400 crore in funding from Motilal Oswal Financial Services, part of a larger ₹1,000 crore deal. This round valued the company at around $5.4 billion (₹47,000 crore).

In my view, innovative offerings like land in 10 minutes aren’t just product experiments they’re powerful brand-building moves designed to capture investor attention and consumer imagination ahead of the IPO.

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What Does This Mean for Real Estate and Quick Commerce?

The idea of buying land in 10 minutes is more than just a quirky campaign. It reflects a larger shift in how Indians are beginning to view both e-commerce and real estate.

• For real estate: It makes land ownership aspirational, accessible, and far more user-friendly. Millennials and Gen Z, who are used to instant gratification, may find this model appealing.
• For quick commerce: It’s proof that these platforms can evolve beyond groceries and household items into high-value, lifestyle-driven offerings.
• For consumers: It’s a blend of convenience and aspiration. While the paperwork still exists, the process feels simplified, modern, and trustworthy.

Of course, challenges remain. Trust, transparency, and regulatory compliance will be critical. But if executed well, this could redefine how Indians buy land in the years to come.

Conclusion

The idea of owning land in 10 minutes would have sounded absurd just a few years ago. Yet today, thanks to Zepto and The House of Abhinandan Lodha, it’s becoming a reality for people in Delhi-NCR and beyond.

By merging real estate with quick commerce, Zepto has taken a bold step toward reshaping consumer expectations. Whether it’s groceries, test drives, or land plots, the brand is proving that almost anything can be reimagined for the digital age.

As I reflect on this, one thing feels certain: this innovation isn’t just about buying plots. It’s about reimagining ownership, convenience, and the future of commerce itself. And maybe, just maybe, in a few years, we won’t just laugh at the idea of ordering land like grocerie,s we’ll be living on it.

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