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Table of Content
- India’s Rising Role in the Global Branded Residence Market
- Premium Growth Potential in India’s Emerging Luxury Hubs
- India–Dubai: The New Cross-Border Luxury Power Corridor
- New Global Trends Reshaping Branded Residences in India
- Why India’s Branded Housing Sector Is Booming
- India’s New Standing in Global Luxury Real Estate
- Conclusion
India’s luxury real estate segment is entering a new era. As global demand for premium branded homes continues to reshape high-end housing, India has officially emerged as one of the Top 10 contributors to the Global Branded Residence Market. According to the Savills Branded Residences 2025–26 Report, the worldwide supply of branded residential schemes is expected to touch nearly 910 by 2025, and India has now secured a strong position among the world’s fastest-growing luxury housing destinations.
This growth reflects more than just rising wealth. It signals a shift in lifestyle aspirations, global brand partnerships, and a clear preference among homebuyers for secure, service-driven, amenity-rich living, a hallmark of the global branded residency trend.
India’s Rising Role in the Global Branded Residence Market
The Asia-Pacific region has witnessed a massive expansion in branded housing, with growth of 55% over the last five years. India has been a major driver of this surge. Alongside Thailand and Vietnam, India is now shaping the next phase of the Global Branded Residence Market, moving beyond traditional metros and attracting international hospitality, lifestyle, and fashion brands.
Developers in India are increasingly partnering with global labels, offering curated living experiences backed by brand credibility, premium finishes, and high resale value. These partnerships are redefining luxury ownership across cities like Mumbai, Delhi NCR, Bengaluru, Hyderabad, and Goa.
Also Read: India’s Realty Leaders Clock ₹92,500 Cr Property Sales in H1 2026, Prestige Leads Growth
Premium Growth Potential in India’s Emerging Luxury Hubs
Savills categorizes key Indian metros Mumbai, Delhi NCR, and Bengaluru as “Emerging Cities”, meaning markets with stronger premium appreciation compared to mature global luxury destinations.
Globally, branded residences command an average premium of around 33%, but in India, the combination of international brand value, stronger buyer confidence, and premium product demand is accelerating price growth even faster.
The result is a market where global brands see India as a high-potential investment destination, and homebuyers view branded living as a long-term asset class within the expanding Global Branded Residence Market.
India–Dubai: The New Cross-Border Luxury Power Corridor
Dubai remains the world leader in branded residences with 64 completed and 87 upcoming projects, and it has become a top-choice luxury destination for affluent Indian buyers.
What fuels this corridor?
- Tax-efficient investment
- High rental yields
- Global connectivity
- Familiar lifestyle ecosystem
- Large Indian expat population
The India–Dubai corridor is now one of the strongest demand lanes contributing to the broader Global Branded Residence Market, with many wealthy Indian families buying multiple branded homes across both destinations.
New Global Trends Reshaping Branded Residences in India
Savills highlights several global patterns that are directly influencing India’s luxury housing evolution. These trends show how deeply integrated India has become in the Global Branded Residence Market.
1. Branded Weekend Homes (“Two-Hour Homes”)
The concept of luxury second homes within a short drive of metros is rising rapidly.
In India, the trend mirrors global markets:
- Mumbai: Alibaug, Lonavala, Karjat
- Delhi NCR: Rishikesh, Neemrana
- Bengaluru: Coorg, Chikkamagaluru
Demand is driven by wellness, privacy, nature-based living, and the desire for curated hospitality experiences at home.
2. Rise of Non-Hotel Brands in Luxury Housing
Globally, fashion houses, automotive brands, and luxury lifestyle labels are entering the branded homes segment and India is beginning to see similar collaborations.
These partnerships help developers differentiate their projects and create unique, design-driven luxury experiences.
3. Future Categories: Sports, Gaming & Entertainment
One of the fastest-growing sub-segments globally, and extremely relevant to India due to:
- The world’s largest cricket fandom
- India’s booming gaming industry
- Massive entertainment ecosystem
Branded residences themed around sports icons, gaming brands, and film associations are expected to expand significantly in India over the next decade.
Why India’s Branded Housing Sector Is Booming
India’s rapid rise in the Global Branded Residence Market can be attributed to several powerful factors:
A growing affluent class
High-net-worth and ultra-high-net-worth individuals in India have grown consistently, creating strong demand for global-standard homes.
Strong developer-brand partnerships
Leading Indian developers are actively collaborating with premium global brands to launch best-in-class residences.
Preference for secure, service-led living
Branded homes offer hospitality-grade services, professional management, and predictable long-term value.
Higher appreciation and resale value
Projects backed by global brands tend to outperform the market in terms of appreciation and liquidity.
Global lifestyle aspiration
India’s young, wealthy population is heavily influenced by global luxury trends and is driving domestic demand.
Together, these factors position India as a powerful contributor to the expanding Global Branded Residence Market.
Also Read: New MahaRERA SOP to Guarantee Compensation to Homebuyers in 60 Days
India’s New Standing in Global Luxury Real Estate
As global brands increasingly look towards India for long-term residential partnerships, several Indian cities are emerging as hotspots for future branded residential expansions:
- Mumbai: The biggest branded homes hub
- Gurugram: High demand for ultra-luxury & branded living
- Bengaluru: Strong NRI demand, tech-driven wealth
- Goa: Fastest-growing market for lifestyle-led branded villas
- Hyderabad: Rising preference for managed premium residences
This shift positions India not only as a consumer market but also as a creator of global-standard luxury housing products.
Conclusion
India’s rise into the Top 10 Global Branded Residence Market is more than a milestone it marks a major transformation in the country’s luxury real estate landscape. With global supply projected to reach 910 branded residential schemes by 2025, India is clearly establishing itself as a key player shaping the future of premium housing.
As international brands deepen their partnerships across Indian cities and buyer demand grows for managed, high-quality living, the country’s influence on the Global Branded Residence Market will only accelerate. India is not just participating in the global luxury housing conversation, it is beginning to lead it.
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Ans 1. A branded residence is a premium residential property developed in partnership with a global brand, offering luxury finishes, curated services, and lifestyle-driven amenities, often linked to hospitality, fashion, or lifestyle labels.
Ans 2. India has entered the Top 10 global contributors to the branded residence market, with growing supply and demand driven by luxury developers, international brand collaborations, and high-net-worth buyers.
Ans 3. Mumbai, Delhi NCR, Bengaluru, Gurugram, Hyderabad, and Goa are emerging as the main hubs for branded residences, offering high appreciation potential and luxury lifestyle options.
Ans 4. Trends include branded weekend homes near metros, non-hotel brands entering luxury housing, and future categories like sports, gaming, and entertainment-themed residences.
Ans 5. Rising HNIs and ultra-HNIs, secure service-led living, strong developer-brand partnerships, higher resale value, and global lifestyle aspirations are driving demand.
Ans 6. The worldwide supply of branded residential schemes is expected to reach nearly 910 by 2025, with India being a major contributor.
Ans 7. It is a high-demand cross-border market where affluent Indian buyers invest in branded residences in both India and Dubai due to tax efficiency, rental yields, global connectivity, and lifestyle familiarity.
Ans 8. Mumbai: Alibaug, Lonavala, Karjat Delhi NCR: Rishikesh, Neemrana Bengaluru: Coorg, Chikkamagaluru
Ans 9. Yes, fashion houses, luxury lifestyle brands, and even automotive labels are entering India’s branded housing sector, offering differentiated design and experiences.
Ans 10. Branded residences offer premium appreciation, high resale value, hospitality-grade services, long-term asset security, and alignment with global luxury standards.